2018 Goals and 2017 Results

Yet another year has passed, and looking at last year’s post, the photo has been changed slightly, making one area duller, and adding text as my YouTube page art. This will be my first full year as a content creator/freelance engineer/tech reporter, so I have nothing propping me up or holding me back—besides the support of my family, friends, readers/viewers, and employers. So I certainly do have support, but not from a single corporation as my primary employer.

All that being said, let’s see how I did on my 2017 Goals:

2017 Results:

  • Increase Business Revenue by 40%: So as not to put this out there too much, I’ll leave this as a mystery to the reader. The goal was more for myself than anything.
  • Finish an Awesome Upcoming Project: I did that, and you can see the story of the ClearWalker Strandbeest in this YouTube playlist. While It never walked that well, it did end up getting thousands of views on YouTube, and is slated to be shown on the Daily Planet TV show, on Discovery Canada. I’d call that a success!
  • Write for 1 New Customer: I did this, per a nice referral. I otherwise stayed quite busy.
  • Expand YouTube Channel: I have expanded the channel, and subscriber count sat at 1301 on December 31st (Thanks!), which is an increase of 587 subscribers, or 82%. While good, it still doesn’t match my goal of 1500 that I set last year. On the other hand, as seen in the chart below, my subscriber numbers seem to be accelerating year over year, so perhaps 2018 will bring more notoriety.
  • Non-Internet Media: As far as I know,

    I have not been featured in any non-Internet publications. The Daily Planet did film me this year, but that won’t be aired until 2018, so I won’t count it.

2018 Goals:

  • Increase Business Revenue by 10%: Again, my baseline is unknown to the reader, but this is my goal for the year.
  • Expand YouTube Channel: While I didn’t hit my goal of 1500 last year, I did come fairly close, and I suspect that seemed quite ambitious at the time. This year, I’m going to set my goal at 5000 total subscribers, which, for the record, seems like it will be quite difficult to do. On the other hand, it’s better to almost make a lofty goal than a subtle one. As noted, the chart above indicates an acceleration in my subscriber numbers (or a jerk if you want to be precise), and I’ve got some extremely cool projects coming up. Hopefully this means that I’ll be able to make it. If you want to help, click this link to jump on the subscriber bandwagon!
  • Write for 1 New Customer: I stayed pretty busy last year, but I need to remember to keep putting myself out there.

Other 2017 Notables:

  • First Full Year of Working for Myself: Pretty neat. While there are certain things I miss about working for a larger company, I definitely enjoy being my own boss.
  • Sold My First Product: Sold a sticker on Tindie. While this won’t support my family, it’s nice to know that someone thought it was cool enough to pay actual money for it!
  • Started a Podcast: with Max Maker called The Creativity Podcast: Where Art and Engineering Collide. It’s been fun, and we’ll see where it takes us.
  • Showed at: the Orlando Maker Faire and visited the New York Maker Faire this year. Both were fun and beneficial for their own reasons.
  • YouTube Views: Increased from 155k to 210k. Also, watch time increased from 170k minutes to 285k minutes—or about 198 days, an increase of roughly 68%. Pretty humbling to think that those numbers are roughly equivalent to a person spending every waking hour of the year watching my channel. Hopefully I added value to your lives!

It’s interesting, while I don’t think there’s any sort of ‘magic’ to outlining your goals, I do think that whether overtly or not it helps you strive towards that goal. Also, these are more of my high-level business goals, where I’ll hopefully figure out smaller actionable items to do to support them in the next week or so.

Anyway, thanks for reading, and I hope you have a great 2018! On another note, I’ve got a 2017 “Failures” video coming out tomorrow. I hope you enjoy.

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